Text Analytics -deriving meaning from the deluge of documents and purging content chaos.

As featured in the January/February issue of Analytics

By Fiona McNeill

If we consider that seventy  to eighty percent of all data is unstructured, one can assume that organizational decision making – based on data warehouses, business reporting and the like – has often been based on only twenty to thirty percent of the available data. Organizations have a great opportunity for improvement when they include the intelligence buried in unstructured data assets in the decision-making process.

This means identifying any unique attributes in text collections and harmonizing them with the structured data, including that which is generated by operational systems. It also means ensuring that business decisions are based on all  available information.

To read the full article please visit http://www.analytics-magazine.com/january-february-2011/79-text-analytics.html