There will be a 24 percent increase in demand for professionals with management analysis skills over the next eight years according to the U.S. Bureau of Labor Statistics. Helping to fuel this increase is the rising use of business analytics by companies in their efforts to learn more about their customers, including buying habits and preferences.The Yale School of Management Center for Customer Insights and IBM are collaborating on an academic initiative that will provide analytics and training resources to MBA students.
In the “Customer Insight” project-focused class, students will learn about advances in analytics and the corresponding new job opportunities that use analytics to help tackle complex business and societal challenges. These range from predicting and better understanding customer buying trends to improving retail sales, helping brand managers gather vital feedback on the success of a marketing campaign to building an efficient healthcare system.
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